For a long time, I didn’t fully understand what that phrase meant. “The time is now.” It always seemed attached to a checklist: the next job, the next milestone, the next life event. I focused on the what—getting married, building a career, buying the house, raising the kids.
But somewhere along the way, I realized I was missing the why.
And today, more than ever, I understand it:
The time is now… because this is our life. All of it.
It’s not just about the big moments or the things we can post about. It’s about the quiet ones—the conversations around the dinner table, the morning routines, the shared glances across a room, the hugs that linger. It’s about the people we love, the health we often take for granted, the time we think we have.
So why do we so often wait for a crisis, a diagnosis, a loss, or a breaking point to fully see what’s right in front of us?
The truth is, we don’t need to wait.
We don’t need to wait to say I love you.
We don’t need to wait to slow down.
We don’t need to wait to put our phones away and be in the moment.
We don’t need to wait to show up for the people we love or to live a life that reflects our values.
We can choose presence—right now.
That’s what The Be Present Project is all about: a commitment to stop rushing through our lives and start living them on purpose. Not perfectly. Just intentionally.
The time is now to appreciate what we have.
To love fiercely.
To forgive freely.
To express gratitude for the little things.
To build memories out of ordinary days.
Because the truth is—we don’t know what tomorrow holds.
So today, take a deep breath. Notice the sunlight coming through your window. Listen when your child tells you a story. Call your friend back. Smile at your partner. Say thank you. Say yes to now.
Because life isn’t out there waiting to begin.
It’s already happening.
And the time to live it fully… is now.